Word of Mouth Marketing in Mouth and Dental Health Centers towards Consumers

Electronic Word of Mouth: Challenges for Consumers and Companies

Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns

Seeded marketing campaigns (SMCs) involve firms sending product samples to selected customers and encouraging them to spread word of mouth (WOM). Prior research has examined certain aspects of this increasingly popular form of marketing communication, such as seeding strategies and their immediate efficacy. Building on prior research, this study investigates the effects of SMCs that extend beyo...

Word of Mouth and Its Impact on Marketing

As a result different aims were drawn; the initial aim of this research is to study the attention of the customers in word of mouth to power their online purchasing activities. The next aim is to analyze the people influenced by interest of word of mouth. The following aim is to examine the marketing behavior bearing in mind the internet progress and word of mouth, their consideration for word ...

Negative Word - of - Mouth by Dissatisfied Consumers : A Pilot Study

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Identifying influential reviewers for word-of-mouth marketing

The key to word-of-mouth marketing is to discover the potential influential nodes for efficiently spreading product impressions. In this paper, a framework combined with mining techniques, a modified PMI measure, and an adaptive RFM model is proposed to evaluate the influential power of online reviewers. An artificial neural network is adopted to identify the target reviewers and a well-develop...